In the past, automakers went to great lengths to hide the design process from their competitors and the public, often leading to disappointing results.

Now, companies like GM are using the web to their advantage. By sharing early design concepts, they can gauge “hit or miss” reactions before a car even gets off the drawing board.

At “The Lab” on GM’s website, designers answer comments and questions directly from customers and incorporate the feedback into their designs. Currently The Lab is taking feedback on both the GMC Granite concept and Buick Avant concept.

Here is a video of lab.

Here are two of their concepts as a part of eco-initative.

Acknowledgement: GM