The contest:

The Design Challenge is part of the Design Los Angeles automobile designers’ conference that is held every year during the Los Angeles Auto Show press days, Dec. 2 and 3, 2009. For the last six years a new Design Challenge theme is chosen and the major Southern California Automotive Design Studios battle against each other to showcase their talents and further explore new ideas in automotive design. The Design Los Angeles Conference also gives designers access to design industry leaders and provides the opportunity to address common industry issues.

This year’s theme, Youthmobile 2030, asked automotive design studios to envision what a new generation of drivers – raised with cell phones, online communities and webcams – will demand from their vehicles in the year 2030.

Entries were judged by multi-discipline design professionals who selected the winner based on its originality of creative concept, integration of futuristic design elements and level of adaptation to the needs of the youth consumer in 2030. All of the Youthmobile 2030 entries delivered a great variety of answers to the question posed by this year’s Design Challenge. However, the Nissan’s V2G design was most distinguished with its combination of story and design.

GM

Are you gaming or are you driving?

Yes. The OnStar Car Hero is a vehicle and a game… it turns driving into gaming and challenges your skills against the car’s autonomous system. Imagine a gaming experience which can actually teach a beginner to drive or challenge the experienced… whether you’re a lowbie or a legend, Car Hero takes “getting there” to a whole new level.

Getting started is easy. Just enter your destination into the navi app on your smart phone and the car takes care of the rest. It lets you “play along” and try to match the skill level of the system. As you get better, the Car Hero “unlocks” vehicle control to the point where the autonomous system is overridden and you’re in complete control.

This is where things get interesting. As the Car Hero gamer demonstrates skill and mastery, the vehicle’s “transmorphable” architecture turns up the intensity by creating an increasingly challenging driving experience. Car Hero’s configuration rewards your skills by gradually changing from a four, to three, to the ultimate challenge, a single wheeled vehicle. Your talent determines how outrageous it gets and where it lets you go.

Car Hero also features P2P apps like “Friends Drive” where anyone can come along for a digital joyride, think of it as Twitter with wheels. For those bored and stuck in yet another LA Sigalert, “Fantasy Drive” gives you access to insane environments such as running with the bulls in Pamplona or taking on Ken Block in a drift contest… down a black diamond at Mammoth!

The experience is up to you. Only question is… Are you up for it?

Acknowledgment: LA Auto Show