The Fiat 500 is “Car of the Year 2008″

Car of the Year 2008

Turin, 19 November 2007 - The international jury presiding over the “Car of the Year” award, which is made up of 58 specialist journalists from 22 European countries, has voted the Fiat 500 “Car of the Year 2008″ with 385 votes, ahead of the Mazda 2 (325 votes) and the Ford Mondeo (202). In addition to winning the “Car of the Year 2008″ award outright, the super compact Fiat distinguished itself by obtaining votes from most members of the jury: 57 out of 58 in fact included it in their short-list and as many as 33 made it top in their personal rankings.

This is the second time – the first was the Fiat Panda in 2004 – that a segment A model has won the most prestigious car industry award in the world. This extraordinary record brings Fiat Group Automobiles total win to twelve: the Fiat 124 (1967), Fiat 128 (1970), Fiat 127 (1972), Lancia Delta (1980), Fiat Uno (1984), Fiat Tipo (1989), Fiat Punto (1995), Fiat Bravo/Brava (1996), Alfa 156 (1998), Alfa 147 (2001), Fiat Panda (2004) and the Fiat 500 (2008).

Launched on 4th July this year, the new Fiat 500 immediately sparked huge interest and very favourable comments from more than 7,000 people from 63 countries (more than 1,000 journalists were accredited) who flocked to Turin for its début, including institutional authorities, financial analysts, businessmen and people from the worlds of entertainment, fashion and sport.

Critical acclaim was immediately achieved by customers flocking to the showrooms. More than 105,000 orders were taken in just 4 months in just two countries (Italy and France), while marketing is proceeding apace in the rest of Europe (for example 6,300 orders have already been booked in Germany where the car went on the market just a few weeks ago). As of today, in Europe, the Fiat 500 stands second in segment A with a share of 14.1% (behind only the Fiat Panda with almost 17,000 orders and a share of 21.2%).

Fiat 500, voted Car of the Year 2008

The Fiat 500 is the manifesto of “new Fiat”, a model that is, in all respects, the physical demonstration of the company’s new approach, the renewed strategies of the brand, a different way of interpreting the car. That is why the Fiat 500 has introduced a number of novelties and marked up some important records in its segment. For example, this is the first time that a car barely 3.55 metres long has been awarded 5 stars by EuroNCAP, and this is the first time that a car in this segment is fitted with 7 airbags as standard (it is also the only compact to feature a knee-bag), with the advanced ESP available on all engines (standard on the 1.4 16v 100 bhp).

Fiat 500 Interior

In addition, this is the first time that a model is presented with the whole range of power units (1.2 69 bhp, 1.3 Multijet 75 bhp with DPF and 1.4 16v 100 bhp), built to respect the emissions limits set by Euro 5, and all this more than two years in advance of the legislative deadline. And there is more. This is the first time that a “small” car like the Fiat 500 has been able to boast such a broad range which is made possible by choosing from: 4 trim levels, 3 engines, 12 colours (among these the 6 vintage colours that date back to the ‘50s and ‘60s and the three-layer white which is the result of a paint process that hitherto has only been adopted on super cars), 15 interiors including the prestigious Cordura and Frau Leather, 9 types of wheel, and 19 sticker models, for a total of more than 500,000 variations. In addition, 100 original accessories have been designed for the Fiat 500 – among which the most surprising are the electric aroma diffuser and the coloured shells for the keys – along with the most advanced infotelematic devices: for example a multifunctional portable navigator from the Blue&Me^TM platform.

The “Car of the Year” award started up in 1964. To enter the competition, new cars must have been sold in at least five different European markets in the course of the year. Judgments are also expressed on the following parameters: design, comfort, safety, economic operation, driveability, performance, practicality, respect for the environment and, finally, price and value for money. A first selection is made from all the new models marketed in the course of the year (in the present edition 33 cars participated) and seven finalists are admitted to the election of the winner. Each member of the jury has 25 points that he can distribute among the 7 cars with a maximum of 10 points going to his first choice.

The award ceremony for the “Car of The Year 2008″, which this year is being organised by the German magazine “Stern”, will take place in Berlin on 28 January 2008.

Fiat 500 Promo Video

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